Founder & CEO
Tina Goodman has served the healthcare industry since 1982 specializing in post-acute healthcare administration. In addition to experience as a licensed nursing home administrator, she has held positions in both healthcare management and marketing. Her diverse industry experience is the foundation for developing solutions for the multi-faceted challenges in healthcare communication.
Goodman is the author of, Fill ‘Er Up! – Marketing Success for Long-term and Short-term Care, and is also the inventor of a U.S Patent for a ‘Padded Foot Support with a Ball of Foot Depression’ (A Heelho LLC product). As an experienced speaker and trainer, Goodman has presented at the Texas Nursing Home Association, the Oklahoma Owners Meeting for Nursing Homes, the Nexion Corporation, the Daybreak Corporation, the Preferred Care Corporation, Mary Kay, and others. She serves as a security & ONC certification consultant for Electronic Health Record Organizations, where she shares her expert knowledge of the rules governing EHR ONC-ATCB certification and ePrescribing. Goodman has also served on the board of OpenEMR and currently serves on the board of WENO Exchange.
Tina resides in Austin, Texas with husband Shane. They have four children and five spirited grandchildren so far.
Cynthia Hanna
Mom of CEO Tina Goodman
Former Nursing Home
Administrator & LVN
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2024